WestJet Cargo has appointed AVIAREPS as its General Sales Agent (GSA) in India, with the aviation representation specialist assuming full responsibility for cargo sales, client engagement, and market development across the country.
AVIAREPS to represent WestJet Cargo in the Indian market Its role will involve working closely with freight forwarders, cargo agents and other industry stakeholders to increase WestJet Cargo’s presence and deepen its commercial engagement across the country.
AVIAREPS will leverage its pan-India network and local knowledge of the aviation and cargo sector to support the carrier’s sales activities and to identify and develop new commercial opportunities.
The partnership combines AVIAREPS’ local market expertise with the international cargo offering of WestJet Cargo. The deal provides WestJet Cargo with a dedicated commercial platform to develop customer relationships and identify opportunities for further growth throughout India.
AVIAREPS to spearhead nationwide cargo development
“We are very happy to take on the representation,” said Frederick Overton, AVIAREPS Global Head of Cargo.
“We are excited to partner with WestJet Cargo as its Cargo GSA in India. “Our pan-India footprint, local market knowledge and strong relationships across the aviation and cargo ecosystem put us in a good position to support WestJet Cargo’s commercial goals in the country.”
AVIAREPS will work closely with customers and industry partners across India, Overton said, with the aim of assisting WestJet Cargo to further develop its business in the market.
The appointment is part of a wider GSA structure for WestJet Cargo in India. Airline Services International (ASI) will work with Rainbow Aviation Private Limited to serve major regional cargo markets such as Maharashtra, Gujarat, Telangana and Goa.
AVIAREPS expands cargo representation portfolio
The appointment of WestJet Cargo adds to AVIAREPS’ portfolio of cargo representation mandates and enhances its position as a provider of market specific sales and commercial support to international airlines.
This also capitalizes on the company’s significant presence in India and its experience of representing global aviation brands throughout the country.
With its nationwide mandate, AVIAREPS will be a local point of contact for WestJet Cargo’s customers and trade partners across the country. As the carrier continues to grow its cargo activities in India, the role will include sales support, market engagement and commercial development.
Broad portfolio of aviation & commercial services
AVIAREPS has a broad portfolio of representation and sales, marketing and communications, business development, IT solutions and financial services.
The company provides a range of services and serves over 250 clients, in addition to its long-standing General Sales Agent and tourism marketing representation services. These include digital marketing, advertising, public relations, crisis communications, social media management, event planning, sales and web design.
The pairing of AVIAREPS’ national network in India and WestJet Cargo’s international cargo offering is intended to provide the airline with added commercial reach and local market support across one of its key international destinations.
