EvolveWell has named Desiree Perez as its new Chief Executive Officer, placing a leader with direct frontline industry experience at the helm of its workforce intelligence business. The appointment reflects the company's ambition to bring operational expertise and artificial intelligence closer together to solve workforce challenges across the industries it serves.

Perez has been President of EvolveWell since May 2026. Her promotion to CEO comes after more than a decade of professional experience which shaped both her understanding of frontline workforce difficulties and the development of the company’s technology platform.

Perez had worked in commercial aviation before joining the company’s leadership, where she got to see firsthand the challenges facing employees and managers working on the front lines. EvolveWell was created in part to fill the gaps she experienced during that time.

Looking back on the experience that defined her career, Perez said the challenges of early leadership have been a central concern for her for the past 15 years.

“The isolation of early leadership and the gap between what the job demanded and what my organization was prepared to give me became a question I’ve spent 15 years trying to answer,” said Desiree Perez, chief executive officer of EvolveWell.

She also emphasized that the company’s mission is based on the problems she faced, not theoretical problems in workforce management.

“I’ve experienced the problems we’re solving. I was the front-line worker who needed better tools, better support, better leadership development and didn’t have it. “This is not some abstract objective for me.”

The blend of operational know-how and tech savvy is a good fit for the EvolveWell platform, which uses artificial intelligence to track five major dimensions of frontline workforce health.

System identifies potential risks such as employee attrition, knowledge gaps, compliance exposure, wellbeing concerns and management effectiveness. The platform provides actionable guidance to frontline managers by looking at real-time workforce signals in these areas, helping them to tackle issues and improve their teams' performance.

EvolveWell believes this approach can help organizations gain a better understanding of the conditions affecting their frontline employees, while providing managers with more pragmatic tools to support their workforce.

“Perez’s appointment reflects the leadership role she has already played in shaping the direction of the company,” said Peter Kennedy, Co-founder and Chairman of EvolveWell’s Board.

“Perez has been integral in working with the organisation’s operators and workforce specialists, contributing directly to the development of the platform and helping address challenges experienced by businesses in the sectors EvolveWell serves,” Kennedy said.

“Desiree hasn’t been coming in from the outside and building into this role. She's been in the room with us designing EvolveWell, working with the operators and people-experts that know the issues in the industries we serve first-hand. Giving her the CEO title doesn't change the direction. “It’s an acknowledgment of where she’s already taking us,” Kennedy said.

With Perez at the helm of the company, EvolveWell is taking the next step of its development into the hands of an executive whose experience combines frontline commercial aviation, workforce development and artificial intelligence.