Lufthansa Cargo has expanded its digital booking capabilities by integrating selected add-on services directly into the online booking process, a move aimed at making optional products easier to choose and purchase.
The airline is initially offering three additional services during online booking: Sustainable Choice, Personal Supervision, and smartULD.
Under the new setup, customers first choose their core product and define the required speed of transport. Once those parameters are selected, the system displays all relevant add-on services available for the chosen product, route and service level, together with transparent pricing. The extras can then be added in just a few clicks.
Lufthansa Cargo said it is also working to integrate toDoor, which includes delivery to the consignee’s warehouse, as well as insurance, into the same booking flow. More digital service options are expected to follow.
The carrier described the modular approach as a way for customers to tailor shipments more precisely to their individual needs. It also sees the change as another step in the broader development of its digital customer journey.
That push has been visible across the airline’s cargo business in recent months. In its annual report, Lufthansa highlighted investment in a new online booking system designed to accelerate processes, improved tracking tools to boost transparency, and AI-based applications—including automated email booking support and VR training—to improve efficiency and service quality.
