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Maersk and HHLA Strengthen Fresh Produce Supply Chains with New Trieste Link

Maersk and HHLA Strengthen Fresh Produce Supply Chains with New Trieste Link

The Logistic News by The Logistic News
April 8, 2025
in Logistic, Maritime
Reading Time: 2 mins read
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Maersk and HHLA Strengthen Fresh Produce Supply Chains with New Trieste Link
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By Eva Richardson | The Logistic News
April 8, 2025

In a strategic move to enhance its Mediterranean logistics network, Maersk has introduced a new weekly shuttle service linking Egypt’s Port Said with the northern Italian ports of Trieste and Venice. The newly launched E17 service—developed in partnership with HHLA PLT Italy—is poised to transform fruit and vegetable supply chains across Central and Eastern Europe.

The inaugural vessel of the E17 service recently made port at Trieste, signaling a new phase of expansion for the region’s cold chain logistics capabilities. With ships like the Nora Maersk, Maersk Valletta, and Maersk Valparaíso operating on this route, the service is designed to prioritize efficiency, reliability, and temperature-controlled cargo handling.

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Trieste: A New Refrigerated Gateway for Europe

Trieste now serves as the first port of call in Europe following shipments from Egypt, positioning itself as a critical hub for fresh produce bound for key consumption markets in Austria, Germany, Hungary, and beyond. This direct routing offers reduced transit times, improved freshness for perishable goods, and new options for exporters across the Eastern Mediterranean.

“Trieste is becoming more than a port—it’s a strategic platform for food logistics in Europe,” said a senior operations manager at HHLA PLT Italy. “With this service, we are addressing the growing demand for reliable cold chain solutions.”

Investment in Cold Chain Infrastructure

To support the expected volume increase, HHLA PLT Italy has ramped up investments in cold chain logistics infrastructure. This includes advanced refrigerated container handling systems and expansion of its Border Inspection Point (BIP), which facilitates quick sanitary and veterinary inspections for agricultural imports.

The BIP is seen as a key competitive differentiator, reducing bureaucratic bottlenecks and enabling same-day clearance for high-priority cargo.

Feeder Services and Regional Distribution

The new logistics model also features transshipment services to Adriatic ports such as Ancona and Ravenna via barge feeders, creating a flexible and integrated regional distribution network. This multimodal approach enhances Maersk’s capacity to serve both primary and secondary markets efficiently.

For shippers, the advantage is clear: lower overall logistics costs, better inventory control, and increased reliability in the face of geopolitical and environmental disruptions.

Strengthening Resilience in Perishable Logistics

The E17 service comes at a time when global supply chains for fresh produce face mounting challenges—from climate instability to port congestion. By reinforcing regional access points like Trieste and integrating specialized cold chain services, Maersk and HHLA are helping to ensure that perishable goods move faster and smarter.

“As the demand for fresh and traceable produce increases, we’re investing in resilient, tech-driven infrastructure that supports transparency and temperature control at every step,” said a Maersk spokesperson.

Conclusion: A Cooler, Faster Future for Mediterranean Logistics

With the addition of the E17 route, Maersk is not just adding another line—it’s reshaping the Mediterranean logistics map. For fruit and vegetable exporters in Egypt and buyers in Central Europe, the Trieste connection represents a timely and transformative solution.


For more in-depth reporting on the evolution of perishable and cold chain logistics, follow Eva Richardson and The Logistic News.

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