Trendyol, Turkey’s leading e-commerce platform, has inaugurated its first logistics center in Romania, marking a significant expansion into the Central and Eastern European (CEE) market. Located in Ștefăneștii de Jos, Ilfov County, just north of Bucharest, the 50,000-square-meter facility is set to commence operations in December 2024 and is expected to create up to 250 jobs.
Strategic Expansion into Romania
The launch of this logistics center follows the introduction of Trendyol’s Romanian-language app in January 2024, which has rapidly attracted approximately 500,000 customers, making Romania one of the platform’s fastest-growing markets in the CEE region. This strategic move aims to streamline deliveries across Romania and, eventually, the broader Southeast European region.
Operational Details
Stock preparation for the Romanian market is scheduled to begin by the end of 2024, with the first customer deliveries anticipated in early 2025. Trendyol estimates that the facility will process over 2.5 million orders by the end of the next year, significantly enhancing delivery efficiency and customer satisfaction.
Partnership with GXO Logistics
To manage warehouse operations, Trendyol has partnered with GXO Logistics, a global leader in contract logistics, under an initial three-year agreement. This collaboration is expected to leverage GXO’s expertise in logistics to optimize operations and ensure seamless service delivery.
About Trendyol
Founded in Istanbul in 2010, Trendyol has grown into Turkey’s first decacorn and a globally recognized e-commerce leader. The platform connects over 250,000 merchants and brands with more than 40 million customers through localized apps in markets including Turkey, Germany, Azerbaijan, the Gulf states, and more recently, Romania, Czechia, Slovakia, Poland, Hungary, Bulgaria, and Greece.
Conclusion
Trendyol’s establishment of its first logistics center in Romania underscores its commitment to expanding its footprint in the European market and enhancing its service delivery across the region. This development is poised to bolster the e-commerce landscape in Romania and Southeast Europe, offering customers faster and more efficient access to a diverse range of products.
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