For its seventh anniversary, the logtech company HwyHaul announces a deliberate shift: becoming an “AI-first” platform capable of automating freight management on a large scale. The company unveils a new suite combining AI agents, AI “teammates,” and a cloud TMS designed to cover the complete cycle: from booking to execution, including tracking, compliance, and performance optimization.
In his speech, HwyHaul insists on one point: the challenge is not to “tell an AI story,” but to make AI work on complex cases — that famous 20% of exceptions that destabilize operations and waste the teams’ time. The presented architecture relies on an orchestration layer that manages several specialized agents, while a unified TMS structures the flows and data.
The company also claims operational results: a large part of the loadings would now be managed by these agents, with claimed gains in time and productivity. Stated objective: to make logistics more resilient, more profitable, and less dependent on human overload on repetitive tasks.
