Google is backing the deployment of an additional 25 electric trucks in Texas through a partnership with electric truck startup Nevoya and the Center for Green Market Activation, a nonprofit that brings shippers together to collectively fund zero-emission infrastructure.
Announced on Sept. 8, the initiative will see Google advance capital to Nevoya to speed up the deployment of its fleet along a key Texas freight corridor linking Dallas and Houston. The project will also include the development of dedicated charging infrastructure to support the electric trucks operating on the route.
In return for its investment, Google will receive environmental certificates that can be used toward the company’s sustainability targets by accounting for emissions reductions. Known as environmental attribute certificates, these instruments can be purchased by companies seeking to address logistics-related emissions generated across their supply chains.
The Center for Green Market Activation explained in January how it had assembled companies including Amazon, eBay, Etsy, Green Worldwide Shipping and Meta to support the deployment of Nevoya electric trucks on the Houston-Dallas lane. Google’s participation will bring the total number of trucks involved in the project to 63, with the deployment scheduled to begin in early 2027.
“The overall project, with 63 trucks in total, is the largest known deployment of class 8 battery (the largest truck classification) zero-emission trucks in Texas,” said Jenna Stauffer, Google’s head of strategic priorities for climate operations, in the announcement.
The buyers alliance behind the initiative was established by the Center in 2023 under the name GMA Trucking. It enables companies to participate through a procurement and book-and-claim system that separates the environmental attributes generated by the electric trucks from their physical operation.
Through the system, companies such as shippers contribute financially, receive environmental certificates and obtain credit for the associated emissions reductions.
“Book and claim helps unlock the capital and operational certainty to deploy electric capacity where it makes the most commercial sense,” Nevoya CEO Sami Khan previously said in the January announcement.
Charging infrastructure is also a key part of the project. To provide the infrastructure required along the route, Nevoya is partnering with Greenlane.
“This is an operating model shift, not just a powertrain play,” Nevoya Chief Commercial Officer John Vendon said in a LinkedIn post.
California-based Nevoya was founded in 2023 as an electric trucking startup. The company works with shippers and third-party logistics providers to support the transition of supply chains toward zero-emission trucking.
Nevoya was selected following an extensive evaluation process conducted through a competitive request for proposals targeting trucking carriers capable of deploying Class 8 battery-electric trucks powered by renewable electricity, as well as qualifying hydrogen fuel-cell trucks, across the contiguous United States.
Clayton Gerber, senior program manager at the Center for Green Market Activation, said in a statement to Trucking Dive that the selection followed this competitive RFP process.
