Bolloré Logistics Faces 2024 Challenges with Strategic Focus on Sustainability and Market Expansion

Bolloré Logistics is experiencing a challenging year in 2024, navigating a volatile air and ocean freight market. The company has been focusing on expanding its sustainable logistics services, investing heavily in green technologies to reduce carbon emissions across its supply chain. They have also been working on strengthening their presence in key markets like Asia and the Middle East to leverage the growing demand in these regions. Despite the market’s difficulties, Bolloré is committed to enhancing its service offerings and maintaining its market position through innovation and strategic partnerships