ROTTERDAM | June 17, 2025
By Maria Kalamatas
Category: EchoChain → Sustainability & Circular Logistics
Early Monday morning, as container cranes swayed gently above Europe’s largest port, a different kind of logistics movement was quietly taking shape behind the warehouses.
The Port of Rotterdam, in partnership with local waste recyclers and a startup coalition known as LoopSea, has begun transforming shipping industry waste—old pallets, worn tarps, broken straps—into usable raw materials. And unlike previous pilot programs, this one is already showing signs of real commercial traction.
Not Just Recycling—Redesigning the Flow
According to project managers on site, the program goes beyond standard recycling. It’s built on a closed-loop model, where discarded logistics materials are collected, sorted, and re-manufactured into items like reusable crates, pallet boards, and modular flooring for container interiors.
“It’s not just about what we throw away,” said Merel van Dijk, head of sustainability at Rotterdam Logistics Council. “It’s about rethinking why we design these materials to be disposable in the first place.”
The initiative uses RFID tags to track discarded goods throughout their recovery and transformation process. In less than three months, LoopSea has diverted over 68 metric tons of material from landfill or incineration—much of it previously ignored in ESG assessments.
Why Now?
The project responds to growing pressure on European ports and logistics operators to decarbonize beyond Scope 1 and 2 emissions. Circular waste practices are quickly becoming a measurable—and increasingly visible—part of compliance reporting.
But for Rotterdam, it’s more than a checkbox. With port waste volumes projected to grow by 14% this year due to rising throughput and container turnover, the need for structural solutions has never been clearer.
Cost, Culture, and Commercial Appeal
Initial skepticism among freight operators has been fading as the numbers come in. Not only does the program reduce disposal fees, but reprocessed goods are already 20 to 30% cheaper than new equivalents—without sacrificing durability.
“We didn’t get on board to feel good,” admits Pieter Lemmers, operations manager at a Rotterdam-based 3PL. “We did it because it’s now cheaper, trackable, and honestly—smarter.”
A Model for Global Replication?
LoopSea and the Port Authority have started sharing operational data with ports in Hamburg, Antwerp, and even Busan. With strong early results and interest from container OEMs, the program could soon expand beyond Europe’s shores.
In a logistics world dominated by speed, volume, and cost, this quiet corner of Rotterdam is proving something often forgotten: waste is not the end of a journey—it’s the beginning of another.
