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“Leading by Presence, Not Noise: Italfreight’s Strategic Rise in European Logistics”

"Leading by Presence, Not Noise: Italfreight’s Strategic Rise in European Logistics"

The Logistic News by The Logistic News
April 24, 2025
in Logistic, The Logistic Leadership Series
Reading Time: 3 mins read
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“Leading by Presence, Not Noise: Italfreight’s Strategic Rise in European Logistics”
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By Eva Richardson – The Logistic News

In a sector where disruption is often equated with visibility, Italfreight proves that influence can be built in silence. With roots in traditional freight forwarding and a growing reputation across Europe, the company is leading not through volume or headlines, but through precision, accountability, and a deeply human approach to leadership.

Operating from the logistical nerve center of Roissy Charles de Gaulle, Italfreight is not just moving freight—it’s redefining how logistics leadership should look in 2025.

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Leadership Built on Intentional Simplicity

Marcello Giraldi, founder and CEO of Italfreight, doesn’t subscribe to the theatrics often seen in executive culture. “Leadership isn’t about being louder than the market,” he says. “It’s about knowing when to speak, how to act, and when to get out of the way.”

This philosophy informs every operational layer of the company. Decisions are made close to the field. Department heads are trusted with full ownership of their lanes—whether air freight, sea freight, customs, or cross-trade.

No layers of unnecessary approval. No empty slogans. Just execution, shaped by clarity and care.

Cross-Trade, Risk, and Responsibility

Where many logistics firms see complexity as a challenge, Italfreight sees it as opportunity. The company’s fastest-growing division—cross-trade—is a perfect example. These are multi-jurisdictional flows, moving between third countries without touching French soil. They’re legally delicate, operationally sensitive, and financially high-stakes.

And Italfreight thrives there.

Why? Because their leadership doesn’t hide from liability. It absorbs it, manages it, and communicates it. Clients, especially in pharmaceuticals and high-value goods, know they’re in safe hands.

Customs, Not as a Barrier, But as a Competitive Advantage

One of the company’s quiet strengths lies in its customs expertise. As an Authorised Economic Operator (AEO), Italfreight processes sensitive shipments with exceptional speed and compliance. But more than a certification, this is a mindset.

Each shipment is treated as a responsibility, not a transaction. “We don’t just clear goods—we anticipate issues,” says Florence Bérard, the company’s Head of Regulatory. “And that anticipation builds loyalty.”

The Power of Presence in Client Relations

In a world increasingly defined by automation, Italfreight remains proudly human. Clients don’t speak to chatbots. They speak to people. Every account has a dedicated contact. Every delay gets a real-time response.

This is not nostalgia—it’s strategy. Because when clients trust the voice on the phone, they don’t need a second quote.

Scaling with Restraint

Unlike some rivals that chase scale at the expense of quality, Italfreight grows with restraint. In 2025, its leadership team is targeting a modest, controlled expansion into North Africa and the Mediterranean Basin—markets it understands well.

This growth isn’t driven by ambition. It’s guided by readiness. “We don’t expand to impress the market,” Giraldi says. “We expand when we’re certain the client experience won’t break.”

A Model for the Future?

If the logistics world continues to favor flash over fundamentals, Italfreight may remain an outlier. But in boardrooms and warehouses across Europe, decision-makers are starting to take notice. They’re asking a quiet question: what if leadership is less about the message—and more about the method?

With each shipment, each partnership, and each carefully chosen expansion, Italfreight answers that question—not with declarations, but with delivery.

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