Mediterranean Shipping Company (MSC) has introduced a new direct service connecting major Asian ports to East Africa. This new route aims to improve trade between the two regions by offering faster transit times and increased capacity for key commodities such as textiles, consumer goods, and agricultural products. The service will call at strategic ports in China, Malaysia, and Kenya, among others, enhancing MSC’s network and supporting the economic growth of East African nations. The move comes as part of MSC’s broader strategy to expand its footprint in emerging markets and provide tailored solutions for regional trade.