Small and medium-sized enterprises (SMEs) are emerging as critical players in the logistics sector, thanks to their agility and innovation. Unlike larger competitors, SMEs are quicker to adapt to market shifts, offering tailored services that cater to niche markets. This article explores case studies of SMEs that have thrived by adopting technologies like cloud computing and blockchain. It also highlights the challenges they face, including limited access to capital and intense competition. The narrative concludes with policy recommendations to support SME growth, emphasizing their role in a diversified and resilient logistics ecosystem.