By Maria Kalamatas | July 30, 2025
Houston, July 30 — Ceva Logistics is launching a wide-scale restructuring of its North American operations, aiming to simplify its network, cut costs, and bring greater consistency to a region that has struggled with rising expenses and operational bottlenecks. The move comes alongside the appointment of François Delacroix as the new Regional Chief Executive, a veteran tasked with leading the overhaul.
Delacroix, who has spent more than twenty years managing global freight and contract logistics, will oversee the integration of Ceva’s freight forwarding, warehousing, and e-commerce divisions into a single, streamlined framework. His immediate focus will be on consolidating overlapping facilities, expanding digital tools, and strengthening partnerships with regional trucking carriers to speed up last-mile flows.
“North America is one of the most competitive logistics markets in the world,” Delacroix told staff during an internal address. “To thrive here, we need to work faster, operate more transparently, and deliver a network that gives shippers reliability at every step.”
Pressure behind the decision
While Ceva’s revenue in North America rose slightly during the first half of 2025, its margins have lagged behind its other divisions. Congestion at key ports, escalating labor costs, and a slower rollout of automation have left the region trailing in efficiency compared to Ceva’s European and Asian networks.
The restructuring plan, executives say, will tackle those challenges head-on. By closing underused sites, implementing upgraded freight scheduling systems, and enhancing visibility across its supply chain, Ceva expects to cut delays and trim millions in redundant expenses over the next 18 months.
Industry reaction
Analysts view the changes as part of a broader trend among major freight operators, many of which are reworking their networks to better compete with lean, tech-driven rivals.
“Ceva’s challenge is execution,” said Dana Hughes, a logistics strategist based in New York. “If they can manage these adjustments without interrupting service, they’ll be positioned to regain ground in a market that’s become far less forgiving.”
What’s next
The transition will roll out in phases through mid-2026, with additional details on technology investments and facility realignments expected later this year.
