DoorDash is continuing its expansion beyond restaurant deliveries with a new partnership that brings more local retailers onto its platform. The company has announced a new integration with Shopify that allows merchants with physical stores to quickly list their products on the DoorDash marketplace, opening the door to same-day delivery for millions of potential customers.
The move reflects DoorDash’s broader strategy of becoming a major player in on-demand retail delivery, putting it in closer competition with companies such as Amazon, Walmart, Uber Eats, Roadie and other last-mile delivery providers.
The new integration is designed for small and medium-sized businesses that already use Shopify. Instead of going through a separate onboarding process or manually uploading product catalogs, merchants can simply enable DoorDash as a sales channel within the Shopify App Store. Their products and inventory are then automatically synced, ensuring customers only see items that are actually available in-store.
“Merchants want to sell wherever their customers are, and increasingly that means meeting them with speed and convenience,” said Atlee Clark, Vice President of Partnerships at Shopify. “This integration puts local retailers in front of millions of DoorDash shoppers and turns same-day demand into sales, all managed inside Shopify.”
DoorDash has been steadily growing its retail business for several years. What began as a food delivery service has evolved into a platform that also delivers groceries, pharmacy items and a wide range of retail products.
Last month, the company partnered with Autoparts.com to offer delivery of automotive parts in under an hour through its network of gig drivers.
Its retail expansion has also included partnerships with major brands. After entering the space through a deal with Sephora four years ago, DoorDash went on to launch fulfillment services for retailers such as CVS and Party City using its DashMart neighborhood facilities. These locations manage inventory, pick and pack orders, and coordinate deliveries through DoorDash drivers.
More recently, the company has strengthened its presence in the apparel sector by teaming up with Urban Outfitters, Dolce Vita, Rally House and Steve Madden. In May, it also expanded its partnership with Dollar Tree to provide last-mile delivery from more than 9,000 stores.
DoorDash says its marketplace now connects shoppers with tens of thousands of retail locations across the country.
The company has also made significant progress in the automotive sector. Through its partnership with Autoparts.com, customers can now order from a catalog of more than 200,000 auto parts and accessories for on-demand delivery. The service is expected to meet a growing demand for quick and easy delivery, as vehicle repairs often hinge on getting replacement parts quickly.
As competition in last-mile retail delivery continues to increase, companies are looking for new ways to stand out. Ace Hardware, for example, selected Uber Eats earlier this year to manage deliveries from its stores.
DoorDash says consumer demand is already shifting beyond food. Earlier this year, company executives revealed that around 30% of its monthly active users now place orders from categories other than restaurants, highlighting the growing role retail is playing in the platform’s long-term growth strategy.
