Freightos is taking another step in the digital transformation of freight forwarding with the upcoming launch of the next generation of Freightos for Forwarders that will include air and ocean freight. The new platform is designed to bring commercial and operational activities together within a single AI-native environment that combines rate management, customer quotations, bookings and market intelligence within one connected network.

The development takes advantage of over a decade of Freightos’ experience in digital freight commerce, carrier connectivity and workflow automation. Rather than adding AI as a standalone feature, the company is embedding smart agents into existing forwarding workflows to minimize manual effort and speed up the process from initial customer query to booking confirmation.

The launch also forms part of the company’s overarching AI strategy, which Joyce Tai, Executive Vise President, Worldwide Partnerships at Freightos, had presented earlier at the Air Cargo Forum India (ACFI) World Conclave 2026, in Delhi on August 13. At that event Freightos announced India as the first market to pilot Freightos AI with customers, with the technology initially being developed through Freightos for Forwarders.

The platform is based on more than a decade of direct carrier connectivity and freight technology, the company says, to offer a high-speed infrastructure to manage rates, prepare customer quotations and execute digital transactions. It has embedded AI agents to deal with routine commercial tasks, while retaining operational oversight and governance.

"AI has the potential to be very effective, but the effectiveness depends on the data, connectivity and operational processes behind it,” said Pablo Pinillos, Chief Executive Officer of Freightos. The company has spent more than a decade connecting freight forwarders with carriers, pricing information and market intelligence, he said. Freightos for Forwarders brings these capabilities together to help make daily execution faster and smarter, allowing forwarders to spend less time transferring information between systems and more time on customer service and business development.

The platform tackles a long-standing challenge in freight forwarding: the fragmentation of operational information across e-mails, rate sheets, internal software and separate carrier portals. In the past, teams have had to manually pull data and then reenter it, which creates more administrative work and slows down commercial responses.

Freightos for Forwarders was originally built to address this problem by digitizing execution via a centralized system for contract rates, promotional tariffs, surcharges, customer-specific rules and electronic bookings. This latest version extends these capabilities to link incoming customer requests directly to operational workflows.

The platform uses its built-in AI capability to parse unstructured customer requests from various communication channels, apply customer-specific standard operating procedures (SOPs) and commercial margins, and create quotations ready to be sent within seconds. At the same time, live carrier capacity and Freightos Terminal market benchmarks give forwarding teams immediate insight into pricing competitiveness and wider market conditions.

However, even with this high degree of automation, freight forwarders still retain full control over their commercial activities. They can centrally manage their own rates and business rules and access real-time carrier capacity via Freightos' existing connector suite. The network connects over 75 global air and ocean carriers and the 7LFreight trucking network.

The platform is built to help forwarders protect their margins in increasingly volatile freight markets. It combines proprietary commercial information with live market data to reduce the need to switch between systems and eliminate repetitive data entry.

The offering also integrates with existing technology infrastructures. Freightos offers open enterprise APIs that enable companies to embed its rates, carrier connections and operational workflows directly into their existing transportation management systems (TMS), enterprise resource planning (ERP) platforms and in-house software.

Forwarders can also leverage Freightos as the data and execution infrastructure for their own AI efforts, allowing them to build proprietary solutions while benefiting from the company’s connectivity and workflow capabilities.

Unlike specialised digital tools that address only individual stages of the logistics process, Freightos positions its platform as a connection between commercial decision-making and the global freight network where shipments are ultimately booked and executed. The objective is to bring the entire forwarding workflow closer together, from the first customer interaction through to the execution of the shipment.