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By Maria Kalamatas – The Logistic News
Supply chain visibility is evolving—and Tive wants to ensure sustainability evolves with it. The Boston-based logistics tech firm has unveiled a global expansion of its ESG strategy, moving beyond in-house commitments to address the environmental footprint of the supply chain itself.
“We’re not just observers of global freight—we’re part of its impact,” said Tive CEO Krenar Komoni during a press roundtable earlier this week. “If we’re serious about responsibility, it has to travel with the cargo.”
Planting Accountability Along Trade Routes
The centerpiece of the initiative is a reforestation program tied directly to product deployment. For every 100 trackers shipped, Tive commits to planting 10 native trees in regions facing ecological strain due to commercial transportation. Current sites include reforestation zones in Brazil, western Kenya, and Sumatra, Indonesia.
The effort is managed in partnership with field organizations that specialize in biodiversity restoration and is audited by EarthProof, a third-party certifier of environmental projects.
“It’s not just about emissions—it’s about ecosystems,” explained Joanna Mills, who joined Tive this year as Head of Global Sustainability. “We’re investing in the exact places that bear the consequences of global logistics—places that rarely see returns.”
To date, the program has funded over 45,000 trees since its pilot phase last fall. Detailed reporting will be made publicly available through Tive’s new ESG impact portal, which launches next quarter.
Data-Driven, But Human-Focused
Tive’s flagship technology—real-time shipment trackers—is already deployed across pharmaceuticals, perishable goods, and high-value electronics sectors. Now, that same tech infrastructure is being repurposed to deliver carbon savings data and environmental impact insights alongside traditional tracking metrics.
“Our clients don’t just want cold numbers,” said Komoni. “They want meaning. They want to know if their routing decisions helped lower emissions, or if their purchase of tracking units directly contributed to reforestation.”
The company’s updated platform now includes a dashboard layer where clients can monitor ESG contributions in real time, broken down by shipment, geography, and shipment value.
Skepticism Remains, But Momentum Builds
Industry analysts are cautiously optimistic. ESG in logistics is often accused of being more cosmetic than operational. Tive’s approach—tying environmental action to its product lifecycle—is being seen as a possible blueprint for others.
“This is the kind of practice that, if it catches on, could rewrite how supply chain ESG is measured,” said Daniel Crouch, a senior advisor at TradeForEarth, a nonprofit focused on green logistics. “But transparency is key. If the data’s vague or the partnerships are weak, it falls apart.”
Tive has indicated it will publish verified impact reports, geolocated tree counts, and detailed methodologies to encourage independent validation.
A Cultural Shift in Motion
For Tive, ESG isn’t being treated as a campaign. It’s being integrated as a long-term KPI across departments—engineering, sales, and ops alike.
“We’re not doing this to get ahead—we’re doing it because we think this will be the norm,” Mills added. “In five years, we believe supply chain visibility without a sustainability layer will feel as outdated as shipping without GPS.”
Maria Kalamatas is a contributor to The Logistic News, specializing in ESG, trade tech, and cross-border logistics innovation.
