By Eva Richardson | The Logistic News
April 10, 2025
WestJet Cargo is setting its sights firmly on bellyhold cargo growth following its recent decision to phase out dedicated freighter operations. The Canadian airline is banking on expanded network connectivity and digital innovation to drive continued gains after nearly two years of experimentation with all-cargo aircraft.
Last month, WestJet confirmed it would end its freighter program, which had offered cargo capacity on four Boeing 737-800 converted aircraft. The program was hindered by approval delays for the aircraft conversion process and increased operational complexity.
“The freighter business faced timing delays and additional complexity, and ultimately was no longer the right commitment,” said Kirsten de Bruijn, then WestJet’s head of cargo, in a press release. De Bruijn has since announced her departure from the airline.
WestJet received its first freighter in April 2022, but it wasn’t until April 2023 that the aircraft could begin operations due to prolonged certification requirements for Boeing’s 737-800BCF (Boeing Converted Freighter) program.
Strategic Pivot to Bellyhold Cargo
Despite challenges in the freighter segment, WestJet reported a 60% year-on-year increase in cargo revenues in 2024, buoyed by strong bellyhold performance across its passenger network. The airline cited new routes, increased aircraft utilization, and digital tools as key drivers of this growth.
Among the top-performing routes were services between Calgary and major Asian gateways such as Tokyo Narita and Seoul Incheon. The airline is now doubling down on these successes.
“WestJet is committed to expanding belly cargo opportunities in all markets served by its passenger fleet,” said Julius Mooney, director of commercial cargo at WestJet. “With new routes, growing partnerships, and increased aircraft deliveries, WestJet Cargo is positioned for sustainable growth.”
Tech-Driven Efficiency and New Partnerships
In addition to expanding routes, the airline is enhancing digital infrastructure to streamline bookings and boost visibility. A newly launched cargo website, as well as partnerships with third-party digital booking platforms such as cargo.one and CargoAi, have made cargo access more seamless for forwarders.
WestJet recently announced a block space agreement with Virgin Atlantic for Toronto-London Heathrow flights, signaling a broader commitment to global cargo collaboration.
“As WestJet welcomes more aircraft to its passenger fleet, WestJet Cargo will grow alongside,” Mooney added. “Supported by a strong logistics and operations team, we are ready to compete in the global belly cargo market.”
Stay with The Logistic News for all updates on airline cargo strategy and aviation logistics developments across North America and beyond.
