Brazil has launched Agenda Conectar, a 38-measure programme aimed at improving the competitiveness of the country’s aviation sector through lower operating costs, clearer long-term regulation and a more contestable market.
The initiative is designed to support investment and expand both domestic and international air connectivity. Among its priorities are improving market conditions for airlines, advancing toward a South American Single Aviation Market, reducing the impact of recent tax reforms on carriers and strengthening legal certainty for investors and operators.
The plan has received support from both IATA and ALTA, which said the programme aligns with international best practice and could materially improve Brazil’s competitiveness and connectivity.
Brazilian officials have framed the initiative as part of a wider push to strengthen tourism and air travel demand. Government sources said better coordination between public authorities and the aviation industry could help the country move beyond the projected 9 million tourists in 2025, lift annual passenger traffic to 100 million and achieve the equivalent of at least one flight per capita each year.
Implementation will require coordination across several institutions, including the Ministry of Ports and Airports, air navigation authority DECEA and civil aviation regulator ANAC. Officials including Simone Warmbrand Tcherniakovsky and Marcelo Pedroso are overseeing the rollout.
For the sector, the importance of the programme lies not just in the number of measures announced, but in whether the different authorities can implement them in a coordinated way. If successful, Agenda Conectar could become a framework for attracting more aviation investment and expanding Brazil’s role in regional and international air transport.
