Premium leisure carrier beOnd has strengthened its partnership with AVIAREPS, appointing the aviation and tourism specialist as its commercial representative across Europe to support the airline’s next phase of growth.
This agreement builds on the successful relationship which began in 2024 when AVIAREPS was chosen as beOnd’s General Sales Agent (GSA) for Germany and Switzerland.
Expanded role across Europe
Under the new agreement, AVIAREPS will oversee beOnd’s commercial activities throughout Europe, providing sales representation, market expertise and support for relationships with travel trade partners across the region.
The appointment is designed to strengthen the airline’s commercial presence as it continues expanding its premium leisure network.
Network expansion gains momentum
The partnership comes as beOnd introduces a series of new all-premium services connecting Europe with leisure destinations in the Maldives and the Red Sea.
The airline has already announced new winter routes linking London, Paris, Munich, Milan and Zurich with destinations in the Red Sea region.
It is also expanding its Maldives network by adding London and Paris while increasing flight frequencies from Zurich and Munich.
Beginning on 16 December 2026, beOnd will operate three weekly flights between London and Malé, with departures scheduled every Wednesday, Friday and Sunday.
The new route adds London to the airline’s growing list of European departure points and supports its strategy of expanding international access to the Maldives ahead of the winter travel season.
Executives highlight long-term partnership
Dhaz Hunjan, Chief Commercial Officer of beOnd, said the airline’s positive experience working with AVIAREPS in Germany and Switzerland gave the company confidence to broaden the partnership across Europe.
He noted that AVIAREPS’ local market expertise and long-term growth strategy will help accelerate beOnd’s expansion as the airline introduces new destinations and strengthens its presence across the region.
Marcelo Kaiser, Chief Operating Officer Aviation at AVIAREPS, said the European travel trade has shown strong interest in beOnd’s premium leisure offering since the partnership began.
He added that AVIAREPS looks forward to increasing the airline’s visibility in key European markets while supporting its continued growth and helping connect more travelers with its expanding network of premium leisure destinations.
The expanded partnership reinforces beOnd’s long-term commitment to the European market as the airline continues building an all-premium network focused on connecting travelers with high-end leisure destinations worldwide.
