In 2026, logistical performance will no longer depend on the ability to “predict,” but on the ability to adapt. According to the CEO of uShip, the market is entering a phase where disruption is becoming the norm: trade tensions, demand variations, rapid corridor changes, and capacity pressure. In this context, the winners will be those who design an “optional” supply chain, capable of changing plans without losing speed or reliability.
The recommended approach is based on three levers: diversifying capacity (mix of contracts + spot), enhancing visibility and accelerating operational decision-making, then solidifying carrier relationships to secure execution when the market tightens. On the issue of costs, the message is clear: optimization will come less from simple tariff negotiation than from efficiency—better use of available capacities, smarter matching, and targeted digitalization.
On the innovation side, autonomy will not be a “big bang.” It will progress thru successive integrations, first on certain long stretches, in addition to human drivers for the more complex segments (first and last kilometer). A gradual but structuring trajectory, which is already pushing stakeholders to rethink their transportation patterns and partnerships.
