Mediterranean Shipping Company (MSC) has rolled out a new digital solution called “MSC eTracking,” providing real-time cargo tracking for its customers. The platform integrates advanced technologies like AI and IoT to offer detailed information on shipment status, including real-time alerts on delays or disruptions. The move aims to enhance customer experience by providing greater visibility and control over shipments, reflecting MSC’s commitment to leveraging technology to improve service delivery in the ocean cargo industry.
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