Pandora is moving ahead with a major supply chain technology overhaul, with warehouse modernisation playing a central role in the plan.
According to a March 25 press release, the Denmark-based jewelry company is deploying Hardis Supply Chain software and technology across its warehouse operations in North America, Europe and Thailand. At the core of that rollout is a new warehouse management system (WMS) tailored to support Pandora’s specific operating model.
The company’s objective is to optimise workflows across its full network—from manufacturing into distribution centers and onward to consumers through owned stores, franchises, and other sales channels.
Beyond warehouse execution, the WMS is also expected to improve decision-making. Pandora says the platform will provide real-time visibility through configurable dashboards, while role-based reporting will deliver end-to-end insight into inventory, throughput and performance.
The new system is also designed to integrate with Pandora’s broader enterprise landscape, including its migration to SAP S/4HANA Cloud and a new transportation management system. Together, these tools are intended to help stabilise operations, especially during peak season.
More broadly, Pandora says the goal is to enable faster, data-driven decisions, improve responsiveness to demand signals, reduce idle inventory and lift service levels across the network.
The WMS project is part of a much larger end-to-end supply chain modernisation program covering ERP, WMS, TMS and global visibility platforms. According to the company, this broader transformation is designed to support rapid growth, sustainability objectives and an increasingly digital retail environment.
Implementation is taking place in phases across Pandora’s global operations. A spokesperson told Supply Chain Dive that the company plans to deploy the WMS at its owned-and-operated U.S. distribution center in July.
That rollout is closely tied to Pandora’s U.S. network expansion. The company is relocating its American distribution operation from Columbia, Maryland, to a new facility in Anne Arundel, Maryland, according to a September 2025 press release. The new site will cover 107,000 square feet and expand Pandora’s distribution footprint by nearly 80%. It is expected to open in the first half of 2026.
Pandora has also recently opened a distribution center in Canada. Previously, e-commerce orders bound for the Canadian market were being fulfilled from its U.S. distribution network.
The WMS deployment in North America will take place after operations are transferred into the new Maryland facility. The technology has already been implemented at Pandora’s distribution centers in Thailand and Germany.
According to the company spokesperson, the introduction of Hardis technology is intended to support Pandora’s omnichannel initiatives and enable its wider growth strategy. By the end of the summer, the company expects to complete the first round of implementation to support B2B operations across all three of its owned-and-operated distribution centers.
