WD-40 is accelerating its adoption of artificial intelligence as part of a broader effort to improve operational efficiency and strengthen decision-making across its global supply chain.
The company is deploying AI-enabled platforms including Microsoft Dynamics 365 and Salesforce, alongside the Atlas supply chain planning system, to support more advanced analytics and process optimization.
According to CEO Steven Brass, the objective goes beyond individual productivity gains, focusing instead on rethinking business processes at scale.
Currently, the Dynamics 365 system is active across key regions including the United States, Latin America and parts of Asia and Canada, representing roughly half of WD-40’s global revenue base.
The company views digital transformation — particularly AI and machine learning — as a critical factor in its long-term strategy, especially as supply chains become more complex and data-driven.
Industry-wide, similar initiatives are being pursued by major players such as PepsiCo, Unilever and Hormel Foods, reflecting a broader shift toward AI-enabled supply chain management.
