Saudia Cargo has taken a major step in its digital transformation by partnering with cargo.one to deploy what is being described as the air cargo industry’s first AI-powered sales workforce. The initiative makes the Saudi national cargo carrier the first airline worldwide to implement a new generation of AI workers specifically designed to automate customer quotation processes at scale.Built on cargo.one’s AI-native operating system, the intelligent AI workers are designed to process inbound Requests for Quotation (RFQs), analyse customer requirements and generate the most suitable freight quotations within seconds. Operating around the clock, the system significantly accelerates response times, enabling customers to receive pricing much faster while allowing Saudia Cargo’s commercial teams to dedicate more time to complex shipments and customer-focused services.As Saudi Arabia continues to strengthen its position as a global logistics hub, Saudia Cargo receives a substantial number of quotation requests every day, primarily via email. Each inquiry typically requires detailed analysis of flight schedules, available capacity, alternative airports and service levels before a competitive offer can be prepared. The newly deployed AI workers now perform these tasks automatically, researching the latest available options, responding in multiple languages and preparing complete, customer-specific quotations almost instantly.The AI platform goes beyond simple automation. Powered by cargo.one’s AI-native operating system, it can intelligently classify sales opportunities, maintain full conversational context from the initial inquiry through to the booking stage and make informed recommendations based on customer requirements. The system is also capable of proactively suggesting alternative capacities or premium service upgrades whenever appropriate, creating additional commercial opportunities while improving the customer experience.According to cargo.one, airlines using its AI workers typically reduce quotation turnaround times by as much as 68%, while achieving an 89% first-time accuracy rate on AI-generated quotations. By automating a significant portion of routine sales tasks, Saudia Cargo expects its experienced commercial teams to focus more heavily on strategic customer relationships and higher-value business opportunities.Turhan Özen, Chief Commercial Officer of Saudia Cargo, described the partnership as an important milestone in the airline’s digital transformation strategy. He said the AI workers have been developed specifically around Saudia Cargo’s operational standards and commercial processes, combining industry expertise, reliable data and advanced artificial intelligence to improve efficiency, enhance customer experience and strengthen the carrier’s competitiveness in the global market.cargo.one also offers airlines different levels of AI autonomy depending on their operational preferences. Carriers can choose whether AI workers simply draft quotations, work alongside human sales teams as co-pilots, or manage the quotation process fully autonomously. Routine requests can be handled automatically, while more complex cases are escalated according to rules defined by the airline. Every action performed by the AI system is fully recorded and auditable, ensuring complete transparency.The partnership further strengthens a relationship that began in 2021. Since then, cargo.one has allowed Saudia Cargo to grow its digital sales capabilities, improving operational efficiency and agility to respond to market demand. Besides powering one of the industry’s leading digital booking marketplaces, cargo.one collaborates with major air and ocean carriers worldwide, providing AI-driven solutions designed to boost competitiveness and speed up digital transformation throughout the logistics industry.
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