Wells Enterprises, the maker of Blue Bunny ice cream, has successfully streamlined its freight operations by partnering with Breakthrough, a leader in transportation intelligence and logistics optimization. Through this collaboration, Wells has enhanced its bid process, improved carrier selection, and achieved greater cost efficiency in its supply chain.
A Smarter Approach to Freight Management
Wells Enterprises sought to improve its RFP process by leveraging real-time data and predictive analytics. Working with Breakthrough, the company implemented:
✔ Data-Driven Carrier Selection – Using market insights to choose cost-effective, reliable transportation partners.
✔ Optimized Pricing Models – Implementing dynamic freight pricing strategies to mitigate cost fluctuations.
✔ Sustainable Logistics Practices – Reducing fuel consumption and optimizing route efficiency to align with environmental goals.
Key Benefits and Results
- Enhanced Freight Efficiency – Improved lane management reduced transit times and increased reliability.
- Cost Savings – A smarter carrier strategy led to better rate negotiations and reduced operational expenses.
- Scalability for Growth – The new approach ensures flexibility to adapt to seasonal demand and market changes.
By integrating Breakthrough’s strategic freight solutions, Wells Enterprises has not only exceeded its RFP goals but also set a foundation for a more resilient and cost-effective supply chain.
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