Automation takes center stage at Smurfit Westrock ‘superplant’ in Wisconsin
Smurfit Westrock’s large-scale corrugated packaging facility in Pleasant Prairie, Wisconsin, is being positioned by the company as a benchmark for next-generation industrial automation, with leadership describing it as a “superplant” due to its scale, efficiency and advanced production systems. The term, initially used informally during the site’s groundbreaking in June 2024 under WestRock before the formation of Smurfit Westrock, now designates a small number of strategically important facilities designed to serve entire high-demand regions rather than relying on multiple smaller plants. The 595,000-square-foot facility, which represents a...





























