Project44 has announced a major restructuring of its business, separating its operations into two independent companies to better serve two distinct customer groups. While project44 will continue providing decision intelligence solutions for enterprise shippers, the newly launched LSP44 will focus exclusively on logistics service providers (LSPs) with an AI-native platform designed around their operational needs.
According to founder and CEO Jett McCandless, the decision reflects a simple reality: shippers and logistics providers are looking for very different technology solutions.
He noted that although project44 is now widely recognized for its shipper-focused visibility platform, the company originally started in 2014 by serving freight brokers, freight forwarders and third-party logistics providers. Those early customers helped build the network and infrastructure that now supports the company’s technology.
“LSP44 is us coming home,” McCandless said, describing the new company as a way to give the logistics industry access to more than a decade of accumulated data, connectivity and trust through AI agents capable of taking action rather than simply monitoring shipments.
The restructuring creates two separate organizations, each with its own product roadmap, sales strategy and dedicated teams. Despite operating independently, both businesses will continue relying on the same underlying AI infrastructure, carrier API network and logistics data graph developed over the past decade.
McCandless explained that the idea emerged after realizing that serving both customer groups under one organization had become increasingly challenging. As project44 expanded into the enterprise shipper market during the pandemic-driven surge in demand for supply chain visibility, its teams had to address two very different types of customers.
While shippers typically focus on improving inventory management, working capital and on-time delivery performance, logistics providers are more concerned with dispatch efficiency, carrier sourcing and reducing transportation costs. Trying to address both audiences with the same approach ultimately diluted the company’s messaging and customer experience.
Today, nine of the world’s ten largest logistics service providers already rely on the infrastructure that will now operate under the LSP44 brand.
At the heart of the new platform is a strong focus on artificial intelligence powered by operational context. McCandless believes AI agents can only deliver real value when they already understand the carriers, shipments, customers and logistics networks they are managing.
LSP44’s AI agents are built on what the company describes as the world’s largest logistics data graph, which includes more than 280,000 carriers, 1.5 billion shipments and approximately 706 million carrier events processed every day across North America, Europe, Asia-Pacific and Latin America.
According to McCandless, the quality of the data is just as important as its scale. Unlike traditional systems that rely heavily on electronic data interchange (EDI), phone calls or emails, LSP44 operates through real-time API connections, allowing customers to detect issues almost instantly rather than waiting for delayed updates.
This real-time infrastructure supports what the company calls its “agent factory,” a system designed to rapidly create customized AI agents. Working alongside customers, LSP44 says it can develop and deploy new operational agents in as little as a day.
The platform is also designed to be accessible without technical expertise. Users configure workflows through a visual interface rather than writing code or creating AI prompts. A growing library of pre-built agents already supports tasks such as confirming estimated arrival times, collecting delivery information, onboarding carriers and managing shipment exceptions.
The company says these AI agents can deliver measurable operational improvements, including reducing carrier procurement costs by up to 18%, cutting shipment status inquiries by more than 60% and automatically resolving over 80% of transportation disruptions.
The launch of LSP44 also follows a significant transformation within project44 itself. Through extensive internal use of artificial intelligence, the company has reduced its workforce from approximately 1,200 employees to 582 while continuing to accelerate software development and improve customer satisfaction.
McCandless said the company has no intention of expanding beyond 600 employees, arguing that AI has made it possible to operate more efficiently without sacrificing growth.
LSP44 will begin operations as an independent business with its own leadership, engineering and sales teams, although McCandless will remain CEO of both companies.
Unlike many AI startups entering the logistics sector, the company says LSP44 launches as a profitable business from day one. Project44 believes this financial stability will provide customers with greater confidence as they choose long-term AI infrastructure partners.
Looking ahead, McCandless believes both companies are well positioned for future public market opportunities, describing project44 as one of the largest second-generation logistics technology companies in the industry and saying the business is prepared should market conditions become favorable for an initial public offering.
